Players in the transport sector face numerous challenges: meeting the growing demand for mobility, limiting environmental impact, dealing with foreign competition, taking advantage of digital innovations, etc.
In this context, passenger transport players are facing a crucial shift in their relationship with their passengers and must transform themselves to adopt a customer-centric vision. This requires a fundamental rethink of the company's services, while ensuring the quality of services (reception, punctuality, services, etc.) and passenger safety.
In addition, the proliferation of door-to-door services (buses, taxis, VTCs, bicycles, scooters, etc.) provided by natively digital startups is leading to an increasingly rich and complex service offering, governed by digital tools.
The DATAZEN supports numerous players in the transport sector on various issues:
- New user experiences (digitalization of reception/boarding, passenger information, etc.);
- New digital tools for agents (on-board services, station reception, etc.)
- Cloud marketing and customer knowledge, CRM;
- Big Data: collection and compilation of information captured on journeys and via transport tickets;
- Infrastructure and Cloud (Cloud Engineering and DevOps).