In recent years, new technologies and the health crisis have changed consumer habits and expectations, leading companies in the sector to implement a "phygital" strategy, combining physical and online distribution. The rapid evolution of expectations and the solutions to be implemented are leading most players in the sector to move towards responsive and adaptive cloud-based solutions.
For more than ten years, the DATAZEN has supported its clients in the distribution and retail sector in the transformation and operational management of their information systems to support major developments in both their business processes and their technological environments.
These challenges focus on their abilities to:
- Develop the product and service offering in-store and online through new catalogs, Marketplaces, try&feel while simplifying the customer journey;
- Develop omnichannel and physical proximity by improving and diversifying its sales network (Online, Collection & Delivery, Hyper, Super, Proxy, etc.) while maintaining price consistency between brands and competitors;
- Perfectly master their supply chains, know their stocks in real time;
- Develop cross-selling and up-selling by improving customer knowledge while building customer loyalty by implementing an integrated Customer 360° and by innovating;
- Assist customers in their product choices through advisors, tutorials, and feedback.
The Group provides its expertise to distribution and retail clients across the entire Business and Information System value chain:
- AMOA CRM, marketing campaign management and customer knowledge;
- Customer Journey & Digitalization;
- Data Engineering, Data Science, Data Analysis and data enhancement;
- Cloud & Automation Expertise;
- Engineering and development of E-Commerce sites;
- Functional technical support.
The DATAZEN has been recognized for several years for its expertise in IT consulting in the finance, banking, and insurance sectors. For many years, the Group has supported its banking and insurance clients throughout all stages of their digital transformation.